This project originated from a collaborative effort between Looklen Architects and S-ONE, aiming to create a unique identity and vision. The goal was to increase brand awareness for S-ONE and provide a new experience of aluminum products through an architectural design and multimedia.
Looklen Architects embarked on a journey to discover S-ONE’s unique characteristics by studying the company’s history, vision, and organizational structure. Moreover, we visits S-ONE factory and warehouse, which revealed fascinating processes involved in aluminum coating. The designers were particularly intrigued by the bundles of aluminum used for dipping in the cleaning tank and the Mill finish, or the original color of aluminum. Looklen Architects wanted visitors to experience aluminum in a fresh perspective, leading to the idea of showcasing the Mill finish and aluminum bundles within the S-ONE Thematic Pavilion. Additionally, we proposed three ways to experience aluminum: 1. Perception through architectural space, 2. Touching aluminum through custom-made furniture for the pavilion, and 3. Interacting with aluminum through products and multimedia.
Furthermore, Looklen Architects considered the environmental impact of temporary installations, which often involve excessive material waste and damage. To address this, they opted for a pavilion design that could be easily assembled and disassembled, minimizing waste. This approach prioritized sustainability and product conservation.
The design process began by deconstructing the modularity of the 6.35-meter-long aluminum profile. The cuts were carefully planned for the 2.50-meter sections to ensure maximum reusability. The aluminum profiles are retained with their mill finish, allowing for future recoating and reuse. The pavilion’s structure is made of a column abd beam system, ideal for accommodating the modular components and minimizing drilling. The beams were interconnected using bundles of aluminum, creating a strong structure and grid lines which are aligned with the module lengths. To add visual interest and differentiate the pavilion from other exhibition booths, the designers twisted the grid lines.
Through this project, all team members gained a deeper understanding of aluminum and pushed the boundaries of conventional design. The result is a remarkable showcase that narrates the story of aluminum and offers a unique experiential journey. The design’s also focus on reusability and sustainability, aiming to set a precedent for future projects, promoting resource conservation.
