The TOA-sis Pavilion was designed to communicate the full breadth of the TOA product range, going well beyond the familiar image of household paint, while keeping sustainable design at the core of every decision.
The booth is organized into 11 distinct zones, each dedicated to a specific product category including wall paint, wood coatings, chemical products, plaster, and more. Every zone was designed to present the properties and potential of its products as clearly and completely as possible.
One of the defining elements of the pavilion is the reuse of over 3,000 surplus paint cans left over from the production process. Rather than treating them as waste, these cans were reintegrated into the architectural fabric of the booth, reinforcing the brand’s identity while giving new value to discarded material.
In the wood coating display area, structural columns were concealed through carefully developed installation details that allowed them to blend seamlessly into the surrounding walls. The timber cutting process was also designed to minimize offcuts, reflecting a broader commitment to using materials efficiently.
The landscape surrounding the booth was designed to connect with the adjacent common area, introducing greenery that softens the atmosphere, creates a more welcoming environment for visitors, and raises the overall quality of the space.
From the designers’ perspective, the TOA-sis Pavilion is more than a product showcase. It is an expression of sustainable design thinking, one that finds new value in leftover materials through a considered and systematic process, resulting in a space that represents the brand with clarity and intention.
